Effective date: 29th August 2025
Who we are: Aso Mi Ltd.

Contact: hello@aso-mi.com

1. What this policy covers

This policy explains how Aso Mi collects, uses, shares, stores, and protects your personal data when you use our website and marketplace. It also explains your privacy rights.

This policy applies to:

  • Buyers

  • Sellers and vendors

  • Visitors to the site

  • Partners and advertisers

2. The data we collect

We collect data in four ways. You give it to us. We create it when you use the site. We get it from your device. We may get it from trusted partners.

2.1 Account and identity data

  • Name

  • Username

  • Email

  • Phone number

  • Postal address and country

  • Date of birth if required for age checks

  • Business or vendor details

2.2 Listing and transaction data

  • Item photos, titles, and descriptions you upload

  • Prices, fees, discounts, taxes

  • Order numbers and receipts

  • Shipping details, QR shipping codes, tracking data

  • Messages between buyers and sellers

  • Disputes, returns, and refunds

2.3 Payment and payout data

  • Masked card details or token from our payment processor

  • Bank account or payout details for sellers

  • Escrow status and wallet balance

  • Buyer Protection Fee details
    We do not store full card numbers on our servers.

2.4 Device and usage data

  • IP address and rough location

  • Browser and device type

  • Log files and error reports

  • Cookies and similar tools

  • Pages viewed and clicks

  • Marketing preferences

2.5 Verification and risk data

  • ID checks if needed for fraud prevention or KYC

  • Results of fraud screens

  • Flags from trust and safety tools

We do not ask for special category data like health or religion. Please do not upload such data in your listings or messages.

3. Why we use your data and our legal bases

We process your data for these reasons:

To run the marketplace

  • Create accounts and profiles

  • Let you list items, buy items, and use escrow

  • Show shipping QR codes and tracking
    Legal basis: contract

To take payments and pay sellers

  • Collect payments for orders and fees

  • Hold funds in escrow

  • Send payouts when a buyer confirms delivery
    Legal basis: contract and legal duty

To keep users safe and prevent fraud

  • Verify identity when needed

  • Detect and stop fraud, spam, and misuse

  • Handle disputes and chargebacks
    Legal basis: legitimate interests and legal duty

To support you

  • Answer messages and complaints

  • Fix bugs and improve services
    Legal basis: contract and legitimate interests

To market and grow Aso Mi

  • Send service emails that are needed for your account

  • Send optional marketing if you agree

  • Measure ads and improve the site
    Legal basis: consent for marketing, legitimate interests for site analytics

To meet legal duties

  • Keep tax and accounting records

  • Work with law enforcement when the law requires
    Legal basis: legal duty

You can withdraw marketing consent at any time. Use the unsubscribe link in our emails or change settings in your account.

4. Cookies and similar tools

We use cookies to make the site work, to keep you signed in, to remember your basket, and to improve performance. We also use analytics cookies to see how the site is used. For marketing cookies we ask for your consent where required.

You can control cookies in your browser. Blocking some cookies may stop parts of the site from working.

5. Who we share data with

We share only what is needed.

  • Payment and escrow providers to process payments and payouts

  • Shipping partners to create labels, QR codes, and tracking

  • ID check and fraud tools to keep the community safe

  • Customer support tools to answer your questions

  • Analytics and email services to run the site and send messages

  • Buyers and sellers get the data needed to complete an order such as delivery name and address

  • Law enforcement or regulators when the law requires

We do not sell your personal data.

6. International transfers

Your data may be processed outside the UK or EEA. When that happens we use legal safeguards such as the UK International Data Transfer Addendum, EU Standard Contractual Clauses, or other approved tools.

7. How long we keep data

We keep data only as long as needed.

  • Account and profile data: for your active account and up to 6 years after closing for tax and legal reasons

  • Orders, payments, and invoices: 6 years

  • Messages and disputes: up to 6 years

  • Marketing consent records: while you are subscribed and up to 2 years after

  • Cookies: as set out in our cookie policy

When data is no longer needed we delete it or anonymise it.

8. Your privacy rights

Under UK GDPR and EU GDPR you have the right to:

  • Access your data

  • Correct your data

  • Erase your data in some cases

  • Restrict processing in some cases

  • Object to processing based on legitimate interests or direct marketing

  • Port your data to another service

  • Withdraw consent at any time for marketing

  • Make a complaint to the ICO or your local data authority

How to use your rights: Email hello@aso-mi.com. We may need to confirm your identity before we act on your request.

UK regulator: Information Commissioner’s Office, ico.org.uk

9. Children’s privacy

Aso Mi is for users who are 18 or older. We do not knowingly collect data from children. If you believe a child has used the site, contact us and we will delete the account.

10. Security

We use security measures to protect your data.

  • Encryption in transit

  • Access controls and staff training

  • Secure development and logging

  • Backups and audits

  • Vendor due diligence

No system is perfect. If we find a data breach that risks your rights we will notify you and the regulator as required by law.

11. Marketplace features that use data

Escrow and Buyer Protection
We hold payments in escrow until buyers confirm delivery. We use order, payment, and tracking data to manage refunds and the Buyer Protection Fee.

Shipping and tracking
We create labels and QR shipping codes. We send names, addresses, and tracking data to the shipping partner.

Listings and photos
Photos, videos, titles, and descriptions you upload may be shown across the site and in marketing if you have agreed.

Messaging and reviews
We keep messages and reviews to help with orders, safety, and support. We may use automated tools to detect harmful content.

Ads and partnerships
We may show sponsored content. We only share aggregated or limited data with advertisers. We do not give them your full personal data without your consent.

12. Automated decisions and profiling

We use automated tools to help detect fraud and risky activity. These tools may flag transactions for manual review. If an automated decision has a legal or similar effect on you, you can ask for a human review.

13. Third party links

Our site may link to other websites or apps. Those services have their own privacy policies. Please read them.

14. Changes to this policy

We may update this policy from time to time. We will post the new version on this page and change the effective date. If the changes are important, we will notify you by email or on the site.

15. Contact us

Questions about privacy or this policy
Email: hello@aso-mi.com

If we cannot resolve your concern, you can complain to the ICO at ico.org.uk or to your local data authority in the EEA.

Short summary for users

  • We collect only what we need to run Aso Mi

  • We keep your money safe with escrow

  • We share data with payment, shipping, and support partners

  • You can control your data and your marketing choices

  • We protect your data with strong security

  • You can contact us any time at hello@aso-mi.com